MB-280 Microsoft Dynamics 365 Customer Experience Analyst

As a candidate for this certification, you configure solutions using Microsoft Dynamics 365 customer experience apps. You understand:

• An organization’s sales processes and the seller’s perspective.
• AI-driven features to enhance seller efficiency.
• End-to-end marketing functions and how they support sales.

You streamline business processes, improve automation, and accelerate sales operations. You are responsible for:

• Configuring the standard and premium features of Dynamics 365 Sales.
• Implementing collaboration tools to enhance teamwork.
• Managing the security model.
• Tailoring Dynamics 365 Sales to business needs.
• Extending functionality with Microsoft Power Platform.
• Supporting sales processes using Dynamics 365 Customer Insights – Journeys.

You should have proficiency in Dynamics 365 Sales and are familiar with:

• Microsoft Dataverse
• Microsoft Power Apps
• Microsoft Power Automate cloud flows
• Dynamics 365 Customer Insights – Journeys
• Dynamics 365 Customer Insights – Data

This certification, related exam, and renewal assessments will retire on July 31, 2026. You will no longer be able to earn or renew this certification after this date.

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